An ABA practice website and directory accuracy register maps every public listing to a current internal source, owner, check date, and correction route. It covers entities, services, locations, clinicians, credentials, payers, networks, availability, hours, phones, accessibility, forms, price statements, and policies across the practice site, search profiles, payer directories, referral platforms, and social accounts. Each channel stays open until the update is confirmed publicly.

Define the website and directory accuracy register

Gideon starts with the pages and profiles people can actually find, including old domains, location pages, map listings, payer directories, clinician profiles, appointment platforms, social bios, and cached campaign pages. He inventories claims and contact paths rather than reviewing the main website alone. The public-listing source-of-truth map has a named owner, entity and channel scope, current sources, qualified decision boundaries, versions, dates, role-limited access, evidence locations, exception routes, correction paths, retention sources, and legal-hold state.

Capture the fields needed for reconciliation

The working record captures channel and URL, account owner, entity and brand, location, service, modality, population wording, clinician and credential, payer and product, network status, availability, hours, phone and routing, accessibility and communication information, form and privacy notice, cost wording, claim source, source date, reviewer, last check, discrepancy, correction request, channel confirmation, cache or duplicate, next review, and evidence. Structured fields make audiences, claims, relationships, permissions, sources, dates, money, data, evidence, and status searchable. Narrative explains a disputed message or context while source assets, authorizations, agreements, approvals, and platform evidence remain intact.

Apply the accuracy-control method

He assigns refresh cadence by volatility and risk. Network, clinician, availability, hours, phone, and form details receive faster checks than stable educational copy. A submitted correction remains open until the live page, structured data, mobile view, and relevant third-party listing show the intended result.

Keep marketing states separate

Gideon distinguishes audience, claim, evidence, approval, publication, inquiry, referral, intake, clinical review, conditional offer, authorization, service, claim, adjudication, payment, review, complaint, and correction. A published message never establishes clinical appropriateness, consent, payer coverage, capacity, outcome, or payment.

Control changes and urgent corrections

Gideon routes changed claims, sources, people, permissions, payers, locations, services, prices, availability, images, channels, agencies, accounts, tracking, and platform rules to affected owners. An urgent hold records the asset, reason, owner, interim action, affected placements, evidence preservation, correction, confirmation, and follow-up review.

Validate the workflow in context

Gideon tests new and closed locations, changed phones, clinician departures, credential updates, payer products, out-of-network routes, telehealth geography, waitlists, holiday hours, accessible contact methods, broken forms, duplicate profiles, and stale snippets.

Publish only the network status the source supports

Gideon records payer, plan or product, network, entity, clinician, location, service, effective date, source, reference, and verification time. A contract, roster, credentialing decision, authorization, member benefit, and claim payment answer different questions. Public copy uses the narrowest supported statement and points the family to current plan verification. When the practice cannot confirm a listing, it marks the record for correction and gives intake staff accurate interim language. The register also tracks the payer's directory correction process and escalation without representing that a submitted request has already changed the directory.

Reconcile public messages with source systems

Gideon compares public claims and activity with credentials, payer records, service definitions, schedules, locations, contracts, permissions, platform settings, inquiry records, invoices, complaints, and correction evidence. Each discrepancy retains audience, period, people, money, privacy or access effect, owner, due date, and supported disposition.

Protect clinical and family decision rights

Gideon keeps assessment, diagnosis, treatment, supervision, risk, discharge, and documentation decisions with qualified professionals and preserves family choice, privacy, access, assent when applicable, and complaint rights. Marketing staff can explain supported facts and route questions; they cannot promise care, coverage, outcomes, clinical approval, or priority outside the approved workflow.

Work through Gideon's fictional example

Gideon locks 28 public-listing controls. Twenty-one have channel, source, owner, check date, accurate claim, correction route, confirmation, and evidence. One closed location remains live, one phone misroutes, two clinicians are stale, one payer product is generalized, and three corrections lack confirmation. Five controls are repaired. Two remain open. This synthetic example tests claims, permissions, relationships, data, and denominator logic. It offers no legal, advertising, privacy, clinical, payer, referral, accessibility, security, or platform conclusion about a real practice.

Calculate measures with stable denominators

Initial listing integrity is 21 of 28, or 75.0%. Twenty-six controls validate, or 92.9%. Pages, claims, profiles, corrections, confirmations, and open discrepancies remain separate.

Address the main website and directory accuracy register risk

A payer name can appear accurate while the product, location, clinician, or effective date is wrong. Gideon stores the full network context behind the public wording.

Test the register against hard cases

Gideon tests new site, closed site, phone change, departing clinician, credential, payer product, telehealth geography, waitlist, holiday hours, accessible channel, broken form, and duplicate profile. Each case records entity, audience, source, relationship, claim, permission, channel, money, data, review, exception, correction, validation result, and next review.

Close review with unresolved work visible

Gideon confirms claims, sources, permissions, disclosures, relationships, access, data, accounts, placements, monitoring, complaints, corrections, and fresh validation. The website and directory accuracy register stays in draft until every named reviewer finishes. Open work retains owner, age, affected audience, interim safeguard, and next action.

Ground the accuracy control in ABA organizational context

Gideon uses the CASP Organizational Guidelines public overview for high-level business-operations, clinical-operations, and risk-management context. CASP sells the detailed guidelines. This website and directory accuracy register is an editorial operating control pending the named advertising, privacy, clinical, payer, family, accessibility, compliance, security, and legal reviews.

Substantiate objective claims before release

The FTC Advertising FAQs says advertisers need a reasonable basis before running a claim and that health or safety claims generally require competent and reliable scientific evidence. It also says testimonials cannot supply support for claims requiring objective evaluation. Gideon ties each message to evidence suited to the exact audience, wording, context, and date.

Treat health-related evidence with care

The FTC Health Products Compliance Guidance describes how express and implied health claims, the overall advertisement, disclosure placement, and the fit between evidence and claim affect evaluation. Gideon uses it as advertising guidance, not as clinical authority or proof that a particular ABA claim is supported.

Make endorsements honest and connections visible

The FTC Endorsement Guides Q&A says endorsements must be honest and must not communicate a claim the marketer could not lawfully make. It also addresses clear and conspicuous disclosure of unexpected material connections. Gideon reviews the endorser's real experience, the relationship, the claim, the disclosure, and the final placement.

Apply the current consumer-review rule

The FTC Consumer Reviews and Testimonials Rule Q&A says the rule took effect October 21, 2024 and addresses specified fake or false reviews and testimonials, sentiment-conditioned incentives, insider practices, suppression, controlled review sites, and fake influence indicators. Staff guidance is not a safe harbor. Gideon records the real solicitation, incentive, vendor, response, and platform facts for qualified review.

Classify HIPAA marketing before using PHI

HHS's HIPAA marketing guidance explains that the Privacy Rule generally requires authorization for uses or disclosures of PHI for marketing, subject to defined exceptions. Gideon first determines entity, data, purpose, communication, payment, and exception status. Service consent, a testimonial release, media permission, and HIPAA authorization remain distinct.

Map agency and platform relationships

HHS's current Business Associates guidance explains BAA requirements for covered entity to business associate and business associate to subcontractor relationships. Gideon maps whether an agency, call tracker, platform, creator, or vendor creates, receives, maintains, or transmits PHI for regulated work. A BAA constrains permitted activity; it does not authorize marketing that the Privacy Rule forbids.

Minimize marketing data and access

The FTC personal-information guide recommends inventory, minimization, least-privilege access, security, retention policy, secure disposal, and incident planning. Gideon applies those concepts to leads, pixels, call recordings, lists, images, permissions, accounts, analytics, and agency exports while purpose, privacy, contract, and legal-hold sources remain active.

Review referral relationships within healthcare compliance

The OIG General Compliance Program Guidance is voluntary and nonbinding and discusses compliance-program infrastructure and federal healthcare risk. Gideon uses it to support disclosure, oversight, reporting, auditing, and correction while counsel analyzes actual referral, compensation, gift, federal-program, payer, state-law, and professional facts.

Keep public access duties in the release gate

The DOJ Title III overview describes equal opportunity, reasonable modifications, effective communication, and physical-access duties for covered public accommodations, subject to rule-specific standards and defenses. Gideon routes affected services, events, policies, forms, communications, and facilities through qualified accessibility review.

Test the digital path for accessibility

The DOJ web-accessibility guidance explains that inaccessible web content can limit access to goods, services, and privileges offered by public accommodations. Gideon tests the real mobile and desktop journey, including navigation, forms, media, documents, errors, contact routes, and third-party components, while qualified specialists determine applicable standards and remediation.

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