June 12, 2023

According to the CDC, 1/36 kids are diagnosed with autism. This prevalence has shed light on the urgent need for enhanced services and a paradigm shift in aligning incentives with providers and patients. Recognizing this imperative, our mission at Finni has been to spearhead a transformation in autism care, focusing on empowering providers to start their own practices and deliver compassionate care.

Traditionally, ABA therapists have faced limitations in their practice due to geographical constraints, time-intensive administrative tasks, and a lack of financial resources to start up. However, these barriers are shattered with Finni, ushering in a new era of accessibility, efficiency, and convenience.

Why Now? Private Equity has taken over.

The autism care industry is growing rapidly due to increasing diagnoses and landmark legislation requiring payors to cover care in every state. The ABA industry has been the target of Private Equity, with over 200 M&A deals in the past decade. This wave of consolidation has raised concerns about the quality of care and the prioritization of profits over client well-being. Providers want a world where they can have the freedom to focus on their clients, but starting their own practice is costly.

Finni is redefining the landscape of autism care by empowering ABA therapists to thrive independently. Providing a comprehensive suite of tools and resources to enable therapists to focus on what truly matters – delivering high-quality, individualized care to their clients.

We are thrilled to unveil what we have been working on at Finni over the past year. Today, we are live in 5 states; soon, we will be across the country!

A single platform to enable independent ABA practices

By combining intelligent practice management software with an extensive insurance infrastructure, Finni can empower autonomy for autism care providers in weeks instead of months. 

- The platform is backed by a team of insurance credentialing experts that will ensure that providers get in-network in the fastest time possible.
- Self-serve software-led family onboarding means most of the manual work to intake kiddos is automated. Families start care 50% faster with providers who run their practice with Finni.
- AI-powered smart scheduling tools enable the easiest appointment management while also providing providers with real-time reports and metrics to ensure their families and therapists are getting the support they need.
- A modern AI-powered data collection system that ensures the highest clinical standards are always met.
- Guaranteed insurance reimbursements paid out immediately. No more waiting for insurance to pay claims and dealing with tedious denials. Providers can get the cash they earn right away to grow their practice without limitations.


Traditionally, ABA is an industry where the primary stakeholders are the providers and families, but all of the power lies in the hands of big banks and private equity firms. More innovation is needed to maintain the landscape since these old-school financial oligarchs only care about their bottom line. Our platform is refreshing for autism care providers who have been overworked and underappreciated for so long and breathes innovation into a space where it is long overdue.


How can we help you?

We are excited to share that we have raised $3.2M led by General Catalyst, with participation from YCombinator, Wayfinder Ventures, Andrew Adams (Headway), and Divya Bhatt (Virta). 

We’re here to empower passionate providers who want to build a new generation of ABA focused on provider happiness and extraordinary family outcomes. Our team spans across software engineering, scheduling, billing, marketing, clinical care, business operations and have helped build some of the most impactful healthcare companies in the world.